Product

At the heart of Sundays Beverage is Can Kalayci, a beverage scientist with over a decade of experience shaping innovative drinks across Europe. As the founder and CEO of Creative Food and Beverage (CF&B), Can has been instrumental in providing beverage innovation, recipe development, and production strategies for leading brands across Switzerland and Europe. His […]

Sundays Beverage is thrilled to announce a new collaboration series, beginning with Strange Tree, the dynamic party label renowned for crafting cozy, unforgettable events in unique locations across Switzerland. This innovative collaboration series kicks off with the launch of an exciting new Hard Seltzer flavor remix: Raspberry Lime Mint. A collaboration between friends to create

We are thrilled to announce that Sundays, the Swiss Made premium Hard Seltzer and Hard Ice Tea brand known for its crisp and refreshing flavors, is now available for purchase on Alfies.ch.    Experience our delicious flavors Indulge in the refreshing taste of Sundays with three tantalizing flavors. Our Hard Seltzer Iced Tea Peach offers

Sundays Beverage AG, the pioneering Swiss beverage brand known for its innovation in the Ready-To-Drink sector, is thrilled to announce its partnership with Coop, marking a momentous milestone as the first Swiss Made Hard Seltzer to be sold at Coop throughout Zurich. This collaboration further solidifies Sundays’ commitment to providing customers with the finest quality

Sundays Beverage, has claimed two accolades at the prestigious IWSC Annual Beverage Awards for its new RTD, Sundays Hard Ice Tea. The start-up’s Peach Hard Ice Tea received the impressive silver award, while the Lemon Hard Ice Tea won the bronze award. These honors not only recognize the exceptional quality and craftsmanship of Sundays Hard

As we dive into the summer of 2023, Sundays Beverage AG is excited to expand its brand drink portfolio  in the ready-to-drink (RTD) space with hard ice tea. While hard seltzers dominated the scene last year, this summer Sundays brings a new craft beverage to the Swiss market: hard ice tea. Launching with the two

Just in time for summer 2022, Switzerland’s favorite hard seltzer brand has released a new Blood Orange Ginger hard seltzer flavor, pairing refreshing citrus with an invigorating ginger kick. Developed by Sundays’ in-house team, the new Blood Orange Ginger hard seltzer is perfect for those hot days spent picnicking at the lake or floating down

As the European hard seltzer market comes into its own, competition among the many players continues to intensify and brands must work hard to differentiate themselves in order to stand out in a crowded market. Sundays Hard Seltzer is proud to be the only award winning Swiss hard seltzer, medaling for the second consecutive year

Hard seltzer is currently the fastest-growing global beverage category, with growth of more than two times that of any other alcoholic drink.  In fact, the global market for hard seltzer topped $4 Billion in 2020 and is estimated to reach $14.5 Billion by 2027. It’s not surprising then that the big international players as well

The hard seltzer trend has moved from the USA and spread across the globe. It is estimated that hard seltzers’ share of the combined beer, malt beverages and cider has grown to around 10% from 0% in 2017. According to Cowen and Company, hard seltzer has grown to 5% of total alcoholic beverage sales.