Drink trends of 2024

As we step into 2024, beverage aficionados are embracing a myriad of trends that redefine the way we enjoy our drinks. Sundays, with its innovative products like Sundays Hard Seltzer and Sundays Hard Ice Tea, is at the forefront of this revolution in Switzerland. Let’s dive into the 2024 top drink trends making waves.


Low alcohol 

Embracing the trend of moderation, consumers are gravitating towards low alcohol options. Sundays delivers on this preference with their Hard Seltzers and Hard Teas, offering a refreshing and lightly alcoholic alternative for those seeking a balanced drinking experience.

Eco-friendly drinks

Switzerland, a haven for environmental consciousness, has seen a surge in sustainability-focused consumers. Sundays rises to the occasion, prioritizing eco-friendly practices in the production of their beverages Made in Switzerland, aligning with the values of the discerning Swiss market.


Low and no sugar drinks

The era of sugar-laden drinks is fading, and Sundays is leading the charge with its Hard Seltzer and Hard Ice Tea. Experience the delight of a sweet sip without the guilt, as Sundays caters to the growing demand for low and no sugar drink options.


Balancing and wellbeing 

In a world where balance and moderation are key, Sundays becomes a beacon for those seeking products that support their health and wellness journey. The Hard Seltzer and Hard Ice Tea offerings embody the essence of balance with 4% ABV, ensuring that every sip is a step towards a healthier lifestyle.

Additionally, the new trend of “Damp January” invites us to rethink the traditional approach of complete abstinence from alcohol during the start of the New Year to shift to mindful consumption. 


Dry tripping

Generation Z is redefining the vacation experience by embracing “Dry Tripping” – opting not to consume alcohol while on holiday. Sundays understands the need for a refreshing alternative and provides a range of lightly alcoholic beverages, allowing everyone to partake in the joy of a beverage with a more mindful buzz.


As we navigate the beverage landscape of 2024, Sundays emerges as a brand that not only stays in tune with the latest trends but also pioneers them. If you think Sundays should start developing non alcoholic drinks – leave a comment with your thoughts and recommendations.

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3 thoughts on “Drink trends of 2024”

  1. Love this article! We definitely are more mindful in our consumption of alcohol, which first starts with low sugar! Thanks for the info!

  2. The classic lime & sea salt with soda water is always a person favorite sans-alcoholic beverage of mine.

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