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Journey of a Hard Seltzer

Hard seltzer,  the megatrend trend from the USA expected to top USD 4.5 Billion sales globally in 2020, is ideally made from only three simple ingredients – water, alcohol and fruit flavoring.   Paradoxically, transforming these basic ingredients into the light and refreshing ready to drink product enjoyed by consumers is much more complicated than one might imagine.   For this reason you often find hard seltzers with additional additives, sweeteners, preservatives, and sulfites – all of which detract from the essence of what a hard seltzer is. 

 

To better understand how hard seltzers are created and some of the challenges faced along the way, Can Kalayci, a founding partner of Creative Food and Beverage, breaks down the journey of Sundays Hard Seltzer’s production.  

 

Sundays Hard Seltzer is the only Swiss made product produced solely with the three traditional ingredients, establishing the brand as Switzerland’s premium hard seltzer.

How is hard seltzer made?

How is hard seltzer made?

Designed and produced in the canton of Zürich. Sundays is enjoyed everywhere. Buy Sundays Hard Seltzer and have it delivered directly to your front door. View our hard seltzer flavors and buy today. 

Sundays Hard Seltzer partnered with Creative Food and Beverage, a premier Swiss boutique beverage producer, to ensure this traditionally American product was locally crafted with traditional Swiss values.

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