A purpose driven partnership bringing positive change to the planet.
Zürich, 15 April 2021 To celebrate Earth Day 2021 and this year’s “Restore the Earth” theme, Sundays Hard Seltzer has teamed up with ClimatePartner to fight climate change and help improve the planet. All future Sundays Hard Seltzer productions will include a QR code on the label that verifies the carbon neutrality of each product and provides full transparency about Sundays’ climate protection initiatives.
“It is important for Sundays to prioritize the planet over profits, and to find a partner that helps us take immediate action.,” says Katy Lee, Sundays co-founder and CEO. “ClimatePartner takes a proactive approach to climate issues that are critical to building a better tomorrow.”
Sundays Hard Seltzer is committed to supporting its community and the planet. The product is produced locally with natural ingredients to ensure the highest quality and freshest taste. Additionally, Sundays is made with only three simple ingredients: sparkling water, a fermented alcohol base and natural fruit flavors.
Katy explains, “With the launch of a new product it was important for our environmental commitment to be ingrained within the core of the business. WIth ClimatePartner, we are able to measure our product carbon footprint and offset unavoidable carbon emissions through support of certified carbon offset programs. With ClimatePartner we are able to provide transparency at every step of our journey.”
Keeping plastic waste from entering the oceans
Katy continues: “We are lucky to be able to enjoy the natural beauty and abundant resources of Switzerland, as pure Swiss water makes up the majority of our products. As such, it is critical for Sundays to help keep our local waterways and global water supplies clean for generations to come.”
As part of its environmental projects with ClimatePartner, Sundays Hard Seltzer contributes to removing plastics from the world’s oceans, while improving the lives of those who collect it.