Sarah Müller

What is hard SELTZER? In Europe, the term ‘seltzer’ has historically been associated with the fever and pain relief brand Alka-Seltzer while in the US, where hard seltzers originated, ‘seltzer’ is synonymous with ‘sparkling water’ or ‘carbonated water’.   However, with the explosion of hard seltzers onto the European market, this dynamic is quickly changing. 

2020 was the year that hard seltzers first came to Switzerland, with a variety of new brands hitting the market, and the trend shows no sign of slowing in 2021.     While consumers are becoming more familiar with the hard seltzer beverage category, the question of how hard seltzers compare to other common beverage types

2020 was the year that hard seltzers first came to Switzerland, with a variety of new products hitting the market, and the trend shows no sign of slowing in 2021.   While consumers are becoming more familiar with the hard seltzer beverage category, the question of how hard seltzers compare to other common beverage types from

Flowers and chocolates are the classic Valentine’s Day gift, but this year consider giving your loved ones a different kind of perfect pairing – Sundays Hard Seltzer. Each Sundays Hard Seltzer is made by pairing two natural fruits or botanics resulting in unique flavors that are perfect for sharing with that someone special in your

Sundays Hard Seltzer has been selected by Beverage Digest as one of 6 finalists for the ‘Best Hard Seltzer’ Award in 2020. The other finalists include some of the biggest and most innovative players in the global hard seltzer market.  Best Hard Seltzer Finalist:  White Claw Hard Seltzer Two Robbers Hard Seltzer PRESS Premium Alcohol

Hard seltzer,  the megatrend trend from the USA expected to top USD 4.5 Billion sales globally in 2020, is ideally made from only three simple ingredients – water, alcohol and fruit flavoring.   Paradoxically, transforming these basic ingredients into the light and refreshing ready to drink product enjoyed by consumers is much more complicated than