{"id":5736,"date":"2022-02-21T13:09:19","date_gmt":"2022-02-21T13:09:19","guid":{"rendered":"https:\/\/sundaysseltzer.com\/?p=5736"},"modified":"2022-05-23T10:06:37","modified_gmt":"2022-05-23T10:06:37","slug":"challenging-the-status-quo-hard-seltzer","status":"publish","type":"post","link":"https:\/\/sundaysseltzer.com\/fr\/challenge-le-statu-quo-hard-seltzer\/","title":{"rendered":"Challenge le statu quo"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Une entreprise bas\u00e9e en Suisse choisit de d\u00e9fier les r\u00e8gles dans une industrie traditionnellement domin\u00e9e par les hommes.\u00a0 <\/span><\/h3>\n<p><b><i>Sundays Hard Seltzer est une marque de boissons ind\u00e9pendante dirig\u00e9e par des femmes ayant pour mission de changer la fa\u00e7on dont la Suisse boit. L'entreprise se concentre sur le d\u00e9veloppement d'une d\u00e9licieuse eau p\u00e9tillante alcoolis\u00e9e l\u00e9g\u00e8rement aromatis\u00e9e tout en restant fid\u00e8le \u00e0 ses valeurs fondamentales de durabilit\u00e9 et de maintien d'un mode de vie sain.\u00a0<\/i><\/b><\/p>\n<p><b>#BreakTheBias<\/b><span style=\"font-weight: 400;\">, the theme of the 2022 International Women&#8217;s Day, celebrates the achievements and visibility of women while pro<\/span><span style=\"font-size: 16px; font-weight: 400;\">moting a world free of bias, stereotypes and discrimination.\u00a0 This theme especially resonates with female co-founders of Sundays Hard Seltzer, who are helping to make the S<\/span><span style=\"font-size: 16px; font-weight: 400;\">wiss beverage industry more diverse, equitable and inclusive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Historiquement, la gastronomie a \u00e9t\u00e9 une industrie relativement centr\u00e9e sur les hommes\", d\u00e9clare Katy Lee, co-fondatrice et PDG de Sundays. \"Cependant, nous avons constat\u00e9 des changements importants et positifs au cours des derni\u00e8res ann\u00e9es, et avec Sundays, nous travaillons pour apporter une perspective nouvelle et diversifi\u00e9e dans l'espace des boissons alcoolis\u00e9es.\"\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katy ajoute:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Plus d'hommes boivent d'alcool que de femmes, et les hommes boivent de plus grandes quantit\u00e9s d'alcool, il n'est donc pas surprenant que la majorit\u00e9 des boissons alcoolis\u00e9es soient centr\u00e9es sur les hommes. Cependant, avec Sundays Hard Seltzer, notre r\u00e9partition des consommateurs est de 50\/50 entre hommes et femmes, et nous nous effor\u00e7ons donc de donner \u00e0 chaque sexe une voix \u00e9gale lors de la recherche de clients, de la formulation de nouveaux produits et de la commercialisation de nos boissons. Cet exercice d'\u00e9quilibre peut \u00eatre difficile, mais nous pensons que Sundays Hard Seltzer, qui ne contient aucun sucre, est naturellement aromatis\u00e9 et sans gluten, pla\u00eet finalement \u00e0 tout le monde.\"<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Hard Seltzer - Sundays. For Fun Days.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0VHKMt9uREs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><b>Con\u00e7u consciemment\u00a0<\/b><\/h2>\n<p class=\"translation-block\">D\u00e8s le d\u00e9part, il \u00e9tait important pour l'\u00e9quipe de Sundays Hard Seltzer de cr\u00e9er un produit qui permette \u00e0 la fois de bien boire et de faire le bien. Par cons\u00e9quent, l'ann\u00e9e derni\u00e8re, Sundays s'est associ\u00e9 \u00e0 ClimatePartner pour devenir climatiquement neutre. D\u00e9sormais, chaque bouteille et canette produite comprend un code QR qui v\u00e9rifie sa neutralit\u00e9 carbone et offre une transparence totale aux initiatives de protection du climat de Sundays.<\/p>\n<p><span style=\"font-weight: 400;\">Katy ajoute:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00ab Notre objectif est de cr\u00e9er des boissons de haute qualit\u00e9 qui soutiennent notre communaut\u00e9 gr\u00e2ce \u00e0 une production locale dans des contenants enti\u00e8rement recycl\u00e9s tout en compensant les \u00e9missions de CO2 in\u00e9vitables. Nous travaillons en permanence pour am\u00e9liorer nos processus et nos approvisionnements afin de r\u00e9duire encore plus notre empreinte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En d\u00e9veloppant un hard seltzer qui refl\u00e8te ses valeurs, Katy et l'\u00e9quipe du Sundays ont r\u00e9ussi \u00e0 apporter quelque chose de compl\u00e8tement diff\u00e9rent sur le march\u00e9 suisse des boissons alcoolis\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Fonder une start-up de boissons au milieu d'une pand\u00e9mie s'est av\u00e9r\u00e9 difficile\", remarque Katy, \"mais en restant fid\u00e8les \u00e0 nous-m\u00eames et \u00e0 nos valeurs fondamentales, nous continuons \u00e0 construire une marque dont nous sommes fiers, une marque qui c\u00e9l\u00e8bre et valorise la diversit\u00e9.\"\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><b>Journ\u00e9e internationale de la femme<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En cette Journ\u00e9e internationale de la femme, Sundays Hard Seltzer est fi\u00e8re de c\u00e9l\u00e9brer les femmes entrepreneures et actrices du changement partout dans le monde, ainsi que la diversit\u00e9 et l'innovation qu'elles apportent.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5757 aligncenter\" src=\"https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-500x281.png\" alt=\"Women Owned Hard Seltzer Business\" width=\"746\" height=\"419\" srcset=\"https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-500x281.png 500w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-1400x788.png 1400w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-400x225.png 400w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-768x432.png 768w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-1536x864.png 1536w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-18x10.png 18w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-150x84.png 150w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business-600x338.png 600w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2022\/02\/Women-Owned-Hard-Seltzer-Business.png 1600w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A Swiss based company is choosing to challenge the rules in a traditionally male dominated industry.\u00a0 Sundays Hard Seltzer is a woman-led independent beverage brand with the mission of changing the way Switzerland drinks. The company is focused on developing delicious, lightly flavored alcoholic sparkling water while holding strong to their core values of sustainability [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[118],"tags":[],"class_list":["post-5736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A Swiss based company is choosing to challenge the rules in a traditionally male dominated industry. 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