{"id":3414,"date":"2020-11-17T12:58:51","date_gmt":"2020-11-17T12:58:51","guid":{"rendered":"https:\/\/sundaysseltzer.com\/?p=3414"},"modified":"2022-06-24T09:14:46","modified_gmt":"2022-06-24T09:14:46","slug":"hard-seltzer-founders","status":"publish","type":"post","link":"https:\/\/sundaysseltzer.com\/de\/hard-seltzer-grunderinnen\/","title":{"rendered":"Treffen Sie die leidenschaftlichen Gr\u00fcnder"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Gute Freunde haben ihre Kr\u00e4fte geb\u00fcndelt und einen Hard Seltzer kreiert, der auch eine Hommage an ihre Heimatst\u00e4dte ist.<\/span><\/i><\/p>\n<p><b><i>Z\u00fcrich 4<\/i><\/b><b><i>th<\/i><\/b><b><i> November 2020<\/i><\/b> <b>Sundays Hard Seltzer ist dabei, sich auf dem rapide wachsenden Markt der alkoholhaltigen Sprudelwasser als erste Wahl zu etablieren. Angetrieben vom Anspruch, sowohl gut zu trinken als auch gesund zu leben, kreierten die Gr\u00fcnder von Sundays ihren eigenen Hard Seltzer, nach dem Vorbild der US-amerikanischen Pendants aber mit einem speziellen Touch f\u00fcr den Schweizer Markt. In Zusammenarbeit mit den Branchenexperten von Creative Food and Beverage erfanden die Pr\u00e4sidentin <\/b><b>Katy Lee und ihre Gr\u00fcndungspartner den Sundays Hard Seltzer \u2013 ein erstklassiges, in der Schweiz hergestelltes Getr\u00e4nk mit einem starken ethischen Fundament.<\/b><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Hard Seltzer - Sundays. For Fun Days.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0VHKMt9uREs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die unabh\u00e4ngige Getr\u00e4nkemarke konzentrierte sich von Anfang an auf die Entwicklung von schmackhaftem, leicht aromatisiertem alkoholhaltigem Sprudelwasser und blieb dabei  grundlegenden Werten wie Verantwortung, Nachhaltigkeit und Gesundheut treu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alles begann, als sich einige in Z\u00fcrich lebende Schweizer und amerikanische Freunde  zusammenfanden, um einen Hard Seltzer ins Leben zu rufen, der an die Surf-Vibes von Santa Monica und die Hipster-Dives von Brooklyn erinnern sollte. Sie beschlossen, die Leichtigkeit und Nat\u00fcrlichkeit von Sundays in die Schweiz zu bringen. <\/span><span style=\"font-weight: 400;\">Das junge Startup sorgte schnell f\u00fcr Schlagzeilen, nicht nur wegen der Begeisterung, auf die die Sundays-Erfrischungsgetr\u00e4nke stossen, sondern auch f\u00fcr sein Commitment f\u00fcr nachhaltige Produktion und f\u00fcr das Versprechen, einen Teil des Erl\u00f6ses an Initiativen f\u00fcr sauberes Wasser zu spenden.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Auf die Frage, worin sich Sundays Hard Seltzer von anderen alkoholhaltigen Sprudelwasser-Marken auf dem Markt unterscheide, antwortet Katy Lee: <\/span><i><span style=\"font-weight: 400;\">\u00abWir haben immer gewusst, dass wir nicht einfach ein weiteres Produkt in die Welt setzen wollten. Wir wollten, dass Sundays jene Prinzipien widerspiegelt, die uns im Leben wichtig sind: einfache, hochwertige Zutaten, lokale Produktion, R\u00fccksicht und Wertsch\u00e4tzung der Gemeinschaft. Wir wollten, dass Sundays mehr ist als nur ein Getr\u00e4nk, wir wollten eine Marke mit Herz aufbauen.\u00bb<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>Gesunder Genuss\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Die Art und Weise zu \u00e4ndern, wie die Schweiz trinkt, ist Teil eines umfassenderen Ziels: eine lustige und erfrischende Alkoholalternative anzubieten, die den gesunden Genuss unterst\u00fctzt.  Zeit f\u00fcr sich steht im Mittelpunkt der Philosophie von Sundays Hard Seltzer. Sundays ist ein Tag im Zeichen des Vergn\u00fcgens und der Leichtigkeit, an dem man sich mit Freunden und Familie eine Auszeit nehmen, sich austauschen und miteinander lachen kann.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katy erkl\u00e4rt:\u00a0 <\/span><i><span style=\"font-weight: 400;\">\u00abAus energiegeladenen St\u00e4dten stammend, haben wir immer die Notwendigkeit gesp\u00fcrt, einen Tag f\u00fcr uns selbst, unsere Freunde und Verwandten <\/span><\/i><i><span style=\"font-weight: 400;\">zu reservieren, einen Tag, um uns zu \"erfrischen\" und Energie f\u00fcr die kommenden Tage oder Wochen zu tanken. Sundays Hard Seltzer haben wir als Begleiter in all diesen Momenten konzipiert.\u00bb\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bewusst verarbeitet<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Von Anfang an war es f\u00fcr uns wichtig, ein Produkt zu schaffen, das lokal hergestellt wird und nur drei einfache Zutaten enth\u00e4lt: sprudelndes Schweizer Wasser, nat\u00fcrliche Fruchtextrakte und fermentierten Alkohol. Zusammen mit unseren Partnern Can Kalayci und Yves Heer von Creative Food and Beverage in Bern entwickelt und im Kanton Z\u00fcrich produziert, ist Sundays stolz auf seine Schweizer Identit\u00e4t. Das Startup spendet einen Teil seiner Erl\u00f6se f\u00fcr die Unterst\u00fctzung von Initiativen f\u00fcr sauberes Wasser, die vom WWF gesponsert werden, und m\u00f6chte so, dem Planeten etwas zur\u00fcckzugeben.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katy f\u00fcgt hinzu:\u00a0 <\/span><i><span style=\"font-weight: 400;\">\u00abZus\u00e4tzlich <\/span><\/i><i><span style=\"font-weight: 400;\">zu unseren aktuellen Initiativen streben wir an, bis 2021 100% der Kohlenstoffemissionen auszugleichen und unser Getr\u00e4nk in wiederverwendbare Glasflaschen und recyclebare Aluminiumdosen abzuf\u00fcllen. Unsere Vision von Nachhaltigkeit ist global und in unseren pers\u00f6nlichen Erfahrungen fest verankert.\u00bb<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3415\" src=\"https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-334x500.jpg\" alt=\"Hard Seltzer Schweiz Sundays Gr\u00fcnder\" width=\"334\" height=\"500\" srcset=\"https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-334x500.jpg 334w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-934x1400.jpg 934w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-267x400.jpg 267w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-768x1151.jpg 768w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-1025x1536.jpg 1025w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-1366x2048.jpg 1366w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-8x12.jpg 8w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-150x225.jpg 150w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-600x899.jpg 600w, https:\/\/sundaysseltzer.com\/wp-content\/uploads\/2020\/11\/Sundays-Hard-Seltzer-Founder-scaled.jpg 1708w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Good friends come together to craft a hard seltzer that pays homage to their hometowns. Zurich, 4th November 2020 Sundays Hard Seltzer is establishing itself as the premium option in the rapidly growing hard seltzer market.\u00a0 Driven by a desire to both drink well and live well, Sundays\u2019 founding friends created their very own hard [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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